Going To Great Lengths

AMONG a page of Easter best wishes in this paper on Friday from such businesses as real estate agencies, licensed clubs, chocolate shops and monumental masons one caught my eye.

Shock Of The New Couldn't Save Temple Of Health Proprietor

For centuries, the field of health has been a lucrative hunting ground for crafty operators. New remedies, if assiduously promoted, generally attract enough patients to make a tidy pile. In the 21st century, people are still taken in by ``miracle" weight-loss plans and questionable treatments for serious ailments. In a way, little has changed since the 18th century, when James Graham touted his remarkable, curative schemes.